ABOUT
How do you get an idea from stage right to stage left in the best way possible? Sometimes "best" means most efficient, and sometimes "best" means most meaningful - whether it's technology or movement.
I often consider problem solving and collaboration in product management a lot like my experience in choreography and improvisation. I use my environment and my resources to inspire a solution, valuing momentum and progress over perfection.
Follow along if you'd like.
STUFF I’M DOING
Working on the Growth Product team at Instagram in the Bay Area, with a focus on getting new users into the app and set up for success. Product owner for registration, login, account recovery, and the new user experience on the native iOS and Android apps.
Living as a New Yorker in SF
Why is the weather the same every day? I’ve also noticed a lot of jewel-toned athletic wear here. Sadly I don’t hike, but I have found my place as a regular San Francisco ballet patron.
STUFF I’VE DONE
Squarespace
Launched new concept for trial starting at Squarespace (squarespace.com/get-started) and refined AB tests towards a 9 percentage point conversion rate increase on website subscriptions. Product owner of second-most trafficked page (squarespace.com/templates).
Marcel for Art
Shipped the first mobile iOS app and companion desktop suite of products for a zero-to-one startup. Acted as the Director of Product and sole Product Manager, working directly with the co-founders on long-term vision and future investment rounds. Helped instate analytics and agile development practices for a new distributed team.
ClassPass Website
Delivered a new web experience for ClassPass at classpss.com, across 6 supporting acquisition pages, to increase subscribers and educate prospects.
ClassPass Studio Portal
Fortified ClassPass's B2B product for studio partners, increasing key performance indicators by 16x (weekly active users and inventory obtained for consumers).
ClassPass Consumer App
Worked on a diverse product suite at ClassPass, from live chat to technical product management of an inventory API. Originally an account manager, eventually a member of the product team.